Senior PPC Specialist

Gurugram, India

Job Description

    Orange Mantra is seeking a highly skilled and experienced Senior PPC Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing successful PPC campaigns in the IT services industry. As a Senior PPC Specialist, you will be responsible for developing, implementing, and optimizing PPC strategies to drive high-quality traffic and leads.

    Key Responsibilities:

  1. Strategy Development:
    • Develop and execute effective PPC strategies to achieve business goals and objectives.
      Conduct thorough keyword research and competitor analysis.
  2. Campaign Management:
    • Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
      Monitor and optimize campaign performance to maximize ROI.
  3. Budget Management:
    • Manage PPC budgets effectively to ensure cost-effectiveness and efficient resource allocation.
      Provide regular budget forecasts and reports.
  4. Ad Copy and Creative Development:
    • Collaborate with the creative team to develop compelling ad copy and creative assets.
      A/B testing of ad copy to improve click-through rates and conversion.
  5. Analytics and Reporting:
    • Monitor and analyze campaign performance using analytics tools.
      Generate regular reports with key performance metrics and insights.
      Provide actionable recommendations for continuous improvement.
  6. Conversion Optimization:
    • Work closely with the website and landing page optimization team to enhance conversion rates.
      Implement A/B testing and other optimization techniques.
  7. Stay Updated:
    • Stay abreast of industry trends and updates in PPC, search engine algorithms, and digital marketing.
      Implement best practices and new features to stay ahead of the competition.

    Roles & Responsibilities

      Required Skills